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Research papers

Website versus traditional survey comments

A plethora of general and industry-specific websites make it possible for consumers to share their experiences, often in the form of ratings and open-ended comments very similar to those captured via traditional customer service and satisfaction...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Randall Brandt, Michael House
Company: Maritz Research
September 13, 2012
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Citation

Brandt and House (2012a, September 13). Website versus traditional survey comments. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/website-versus-traditional-survey-comments